How Much Did the KFC Double Down Cost in 2010?
By the Price Time Machine team · Updated
The KFC Double Down price was $4.99 when it launched across the United States on April 12, 2010. Adjusted for inflation, that is about $7.71 in September 2026 money, roughly 1.5 times the original price.
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KFC Double Down at a glance
- US launch price
- $4.99
- In today’s money
- ≈ $7.71April 2010 to September 2026 (CPI-U, BLS)
- US release date
- April 12, 2010
- Where the company was based
- Louisville, United StatesCreated by KFC, headquartered in Louisville, Kentucky.
- Category
- Food & drinks
- Price source
- consumerist.com
Today’s price is the US launch price adjusted for US inflation with the Consumer Price Index (CPI-U) from the US Bureau of Labor Statistics, comparing the launch month with the latest published month. It updates automatically as new figures come out.
What was the KFC Double Down?
The Double Down swapped the bun for two pieces of fried chicken fillet. Between them went bacon, cheese and a sauce. KFC’s TV advert said it had “so much 100 percent premium chicken, we didn’t have room for a bun.”
A grilled chicken version was also sold. It had fewer calories than the fried one, but more sodium.
The KFC Double Down price in today’s money
Inflation means a dollar buys less today than it did in 2010. Using the US Consumer Price Index, the original KFC Double Down price of $4.99 works out at about $7.71 in September 2026 money, around 1.5 times the original figure. That is what the same amount of spending power would cost now, not what the KFC Double Down sells for second-hand.
How the Double Down launched
KFC first tested the sandwich in Omaha, Nebraska, and Providence, Rhode Island. It announced the national launch in an April Fools’ Day press release, and the Double Down went on sale across the US on April 12, 2010.
It was meant to be a limited-time offer ending on May 23, 2010. On May 19, KFC said it would stay on the menu indefinitely.
How many Double Downs were sold?
From its US launch through early July 2010, KFC sold 10 million Double Downs, worth about $50 million.
When was the Double Down released?
- Test markets: Omaha, Nebraska, and Providence, Rhode Island
- US launch: April 12, 2010
- Canada: October 18, 2010
- Off the US menu: by the end of 2014
KFC Double Down facts you might not know
- Both the fried and grilled versions had nearly a full day’s worth of sodium, by American Heart Association guidelines.
- A Los Angeles Times reviewer noted that both versions still had fewer calories than Burger King’s TenderCrisp chicken sandwich.
- In France it became KFC’s fastest-selling sandwich on record, with one sold every second.
Frequently asked questions
How much did the KFC Double Down cost?
The KFC Double Down cost $4.99 when it launched in the United States on April 12, 2010.
How much is $4.99 from 2010 worth today?
Adjusted for US inflation, the Double Down’s $4.99 price is about $7.71 in September 2026 money.
Is the KFC Double Down still sold in the US?
No. It was off the US menu by the end of 2014, though versions have returned in other countries.
What is in a KFC Double Down?
Two chicken fillets in place of a bun, with bacon, cheese and a sauce in between.
Want to compare the KFC Double Down price with other launch prices? See what the Cadillac Allante cost, browse more famous launch prices, or play this question in Price Time Machine.
Sources
Launch prices and dates are checked against the sources below. Today’s price is calculated from official US inflation data and updates automatically when new figures are published.
- Wikipedia: Double Down (sandwich)
- Consumerist: Hands-on taste test with the KFC Double Down
- US Bureau of Labor Statistics: Consumer Price Index (CPI-U)
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